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About Us

Founded in 2013 Lords and Labradors initially launched in the UK. We now have loyal customers in 17 countries including Denmark, Italy, Germany, Japan, USA and Australia.

Having worked closely with ethical dog breeders it became obvious that there was a demand for high quality puppy products and kits, and importantly somewhere to get support and advise at the same time.

Our core products are designed, developed and made in our specialist workshop in the UK to exacting quality standards. This includes our beautiful crate covers, bumper sets and iconic Chesterfields. Our toys, grooming products and coats are hand-picked from the very best suppliers worldwide.

We differentiate ourselves in 3 key ways by:

1. Having a team of very knowledgeable experts on hand to answer queries on sizing and the suitability of our products for your particular breed.

2. Trialling all products before we list them: We have a network of puppy and dog owners that put each product through its paces!

3. Having a no quibble returns policy and going over and above with our customer service.

We hope you enjoy your Lords & Labradors experience and if there is anything we can help you with just get in touch!

With Love

The Lords and Labradors Team


Meet the Team




Johanna founded L&L after discovering how difficult new puppy owners found getting all the right kit! She manages the team, designs new products and sources the best quality items worldwide. She is keenly interested in animal welfare and has two cats (Marmaduke and Magic), 2 Chihuahuas, a Jack Russell and a Coton de Tulear.



Finance Director

Neil is a farmer who also moonlights as our finance director. He is passionate about customer service and getting things right first time. Always on hand to take us to task, he ensures we are always focused on our objectives.



Commercial Manager

Ryan has years of experience working in the ‘pet’ industry worldwide. Pictured here with Bert, Ryan is a dog owner and lover. He brings a wealth of product knowledge and industry experience to the team. He spends his days juggling spreadsheets!



Brand and Online Channels Manager

Zac is a gifted designer having graduated with a First in Fashion. Our resident cat expert is pictured here with his beloved Ragdoll, Charlotte. Zac writes content, creates social campaigns, designs our new ranges and manages our online sales channels.



Digital Marketing Manager

Emily joined us as a graduate and now looks after our main website; ensuring everything is up to date and functioning as it should. Pictured here with her ‘bun’ she is a rabbit, tortoise and cat owner and is very knowledgeable about dog and puppy nutrition. Emily headlines social media and champions the celebrity affiliate programme she also organises all our photoshoots.



Customer Experience Co-Ordinator

Becky deals with all customer queries over LiveChat, the phone and email queries. Having graduated with a business degree she has worked in retail delivering 5* customer service for the past 8 years. Pets are her passion and she helps with fundraising for cats protection in her spare time.




Helen is pictured here with her dog, Fred. Helen looks after our accounts and enjoys travelling in her spare time. 



QA & Production Supervisor

Paula has an eye for fine detail and maintains the very highest of standards! She ensures that only products that pass her strict assessment go out to our customers and that production runs smoothly.




Bren has been a seamstress for over 30 years. She is an absolute perfectionist – incredibly exact with her stitching. She is mesmerising to watch in action – truly a queen of the sewing machine!




Donna has turned her hobby into her vocation. She enjoys making samples and trialling out new products using tricky materials. Donna’s work is precise and beautiful – she’s a real credit to the team.



Sewing Room Assistant

Mel is our resident busy sewing bee! You can find her doing a multitude of tasks in the sewing room from cutting out patterns and making cushions to ensuring we have enough provisions of raw materials. She is passionate about sewing and crafts and in her spare time enjoys making anything from bags to darning and restoring clothing from the 20s to 50s. Mel is pictured here with her gorgeous Border Collie Dezzie.




Jason is a real dog lover, pictured here with his Great Dane, Luna. Jason ensures that all the packages are selected, packed and dispatched with care. Having previously worked at the circus Jason is also an expert juggler!




Andrew has worked in warehousing for over 20 years and as such brings a lot of knowledge on how to do things in the most efficient way. He is careful but also super speedy – making sure parcels are dispatched on time.

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