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About Us

Founded in 2013 Lords and Labradors initially launched in the UK. We now have loyal customers in 17 countries including Denmark, Italy, Germany, Japan, USA and Australia.

Having worked closely with ethical dog breeders it became obvious that there was a demand for high quality puppy products and kits, and importantly somewhere to get support and advise at the same time.

Our core products are designed, developed and made in our specialist workshop in the UK to exacting quality standards. This includes our beautiful crate covers, bumper sets and iconic Chesterfields. Our toys, grooming products and coats are hand-picked from the very best suppliers worldwide.

We differentiate ourselves in 3 key ways by:

1. Having a team of very knowledgeable experts on hand to answer queries on sizing and the suitability of our products for your particular breed.

2. Trialling all products before we list them: We have a network of puppy and dog owners that put each product through its paces!

3. Having a no quibble returns policy and going over and above with our customer service.

We hope you enjoy your Lords & Labradors experience and if there is anything we can help you with just get in touch!

With Love

The Lords and Labradors Team

Meet the Team



Founder & Managing Director

Johanna founded L&L after discovering how difficult new puppy owners found getting all the right kit! She manages the team, designs new products and sources the best quality items worldwide. She is keenly interested in animal welfare and has two cats (Mao and Magic), a Miniature Dachshund, Schnitzel, and a Coton de Tulear, Anoushka.



Finance Director

Neil is a farmer who also moonlights as our finance director. He is passionate about customer service and getting things right first time. Always on hand to take us to task, he ensures we are always focused on our objectives.



Commercial Director

Ryan has years of experience working in the ‘pet’ industry worldwide. Pictured here with Bert, Ryan is a dog owner and lover. He brings a wealth of product knowledge and industry experience to the team. He spends his days juggling spreadsheets!



E-Commerce & UX Manager

Emily joined us as a graduate and now looks after our main website and channels; ensuring everything is up to date and functioning as it should. Pictured here with her kitten, Rhubarb, she is a rabbit, cat and tortoise owner. Emily is responsible for managing the promotion and positioning of our brand and products.



E-Commerce Executive

Becky is pictured here with her Miniature Dachshund, Larry. Having graduated with a business degree she maintains our website and all online channels, keeping everything in tip-top shape and functioning as it should! Becky is the doggy auntie of the office, always on hand to look after office dogs!



Digital Marketing & SEO Executive

Brittany joined the team in 2020 having graduated from her Fashion Management Degree in 2018, she headlines our Influencer Marketing and our Paid Social Advertising. Alongside working at Lords & Labradors she also owns an Online Clothing Store. She is pictured here with her Norjack Terrier called Roxy. 



Digital Marketing & SEO Executive

Laura is a Member of the International Society of Typographic Designers after completing her degree in Graphic Design. She has been working in Customer Service for the past 3 years and is an asset to the team. She is pictured with Winter her 12 week old Cockapoo.



Production Manager

Donna has turned her hobby into her vocation. Heading up our sewing team alongside making samples and trialling out new products using tricky materials, Donna’s work is precise and beautiful. She’s a real credit to the team.



Senior Seamstress

Bren has been a seamstress for over 30 years. She is an absolute perfectionist – incredibly exact with her stitching. She is mesmerising to watch in action – truly a queen of the sewing machine!



Senior Seamstress

Sharon joined the team in 2019 with 45 years of sewing experience and quickly became a key part of the team. Her work is beautiful and precise. Her experience and knowledge on all things sewing is second to none.




Pearl is one of our newest members of the team. She has been sewing since she was 18 and it shows in her impeccable work. In her spare time she enjoys accompanying her husband on their motorbike to rallies.



Pre-Production Operative

Mel is our resident busy sewing bee! You can find her doing a multitude of tasks in the sewing room from cutting out patterns and making cushions to ensuring we have enough provisions of raw materials. She is passionate about sewing and crafts and in her spare time enjoys making anything from bags to darning and restoring clothing from the 20s to 50s. 



Warehouse Operative

Jason is a real dog lover, pictured here with his Great Dane, Luna. Jason ensures that all the packages are selected, packed and dispatched with care. Having previously worked at the circus Jason is also an expert juggler!



Warehouse Operative

Heather has a keen eye for detail. Having previously owned her own hamper business, she makes sure all orders are packed to perfection. In her spare time she enjoys banger racing with her husband and son.

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