From Fetch to Fortune: Meet the Dog Influencers Making up to £630k a Year
05.07.24 July 05, 2024 Top Tips

From Fetch to Fortune: Meet the Dog Influencers Making up to £630k a Year

Are you obsessed with endlessly scrolling through adorable puppy videos on TikTok and Instagram? So are we! In our most recent study, we took a deep dive into the world of pet influencers, estimating which furry stars are raking in the most money and how you can get in on the action. When identifying four-legged social media sensations, we conducted extensive research to identify the most popular pet accounts across Instagram and TikTok. We estimated their potential earnings per post and compiled a list of the wealthiest pet influencers. But we didn’t stop there – by analysing top pet profiles and speaking to Raé MB, owner of pet social media star, Mochi (@mochi.bostiegirl), we have provided some expert insight into what makes a profitable pet account, how to maximise your earnings, and the benefits of maintaining a social media presence for your pet. The Highest Earning Dog Influencers in the UK and USA In the pet influencer space, some dogs are truly living the dream, earning impressive incomes from their social media stardom. From the UK to the USA, these top canine influencers are fetching the big bucks and winning hearts across the globe. By analysing their follower counts, estimating earnings per post and tallying up their branded content in the past 12 months, we've uncovered the highest-earning dog influencers and reveal just how successful their careers can be. The UK's leading pets, making waves on social media: 1. @BlueStaffyBoulder – £339k (Instagram) The research revealed the UK’s top dog influencers is @BlueStaffyBoulder. With around 205k followers on Instagram, it turns out this pet star could be earning over £339,000 yearly! We estimated that Boulder and Harley could be earning around 3k per post from with their 113 branded uploads in the past year. That said, this blue Staffy has made it into the top 1% of highest earners in the country, according to Institute of Fiscal Studies.     2. @GSDBear – £90k (Instagram) Coming in second is the fabulous German Shepherd dog model, @GSDBear, who could be earning up to £90k a year. This talented furball featured 18 branded posts this year and makes an estimated £5k per post – light work! 3. @My_Blue_Wolf – £10.5k (Instagram) Third place goes to Ocean, the dazzling Blue Wolf Dog taking Instagram by storm. With 456k followers on Instagram and estimated earnings of £5k per post, this canine sensation could be pocketing around £10.5k a year. 4. @DigitDax – £22.5k (Instagram) Following suit, Miniature Dachshund duo Digit and Pippa could be taking home £22,500 per year from their Instagram presence. With 9 branded posts in the past 12 months, the pair are making an estimated £2.5k per post. 5. @Lecorgi – £10.5k (Instagram) Coming in fifth on our list of highest-earning UK dog influencers is Marcel Le Corgi, a London-based volunteer therapy dog. Marcel certainly lives the high life, traveling the world, sampling new foods, and earning an estimated £10,500 annually from his popular Instagram account. With 140k followers, Marcel could be making around £1,500 per post, having shared only 7 branded posts in the past year. Across the pond, the pups making the most income in the US are: 1. @WhatAboutBunny – £630k (Tiktok) Our research uncovered that the top-earning US pet influencer is @WhatAboutBunny, a renowned Sheepadoodle boasting an impressive 8.6M followers on TikTok. Bunny's potential earnings are staggering, estimated at £630,000 annually. Despite this substantial income, Bunny only mentioned brands in 21 posts over the past year suggesting that this star makes around £30,000 per post – truly a paw-sitively great career path! 2. @AGuyAndAGolden – £500k (Tiktok) In second place, earning an estimated half a million pounds a year (£500,000), is @AGuyAndAGolden. With 7.5M followers on his Tiktok account, this gorgeous Golden Retriever only needed to post 20 times to earn his keep, taking home an estimated £30,000 per post.  3. @Loki – £172k (Instagram) Third place goes to the lovely @Loki, who fetched an estimated £172,000 from his 36 branded posts in the past year. It appears Loki’s 1.9M followers are a loyal fan base, as this famous Wolf Dog boasts a high engagement rate of around 205%. 4. @DougThePug – £140k (TikTok) Doug the Pug came in fourth, raking in an impressive estimated yearly salary of £140,000. Despite posting just 7 times in the past 12 months, this cheeky pup could earn around £20,000 per post. Doug is one wealthy “good boy” who barely has to lift a paw – talk about living the high life with minimal effort! 5. @LadyAndTheBlues – £70k (TikTok) Wrapping up our top five highest-earning US pooches is Lady, a Golden Retriever social media sensation. Our research suggests this clever canine could be pocketing around £70,000 annually, with each post potentially earning her £10,000. Like Doug the Pug, Lady enjoys a pretty laid-back lifestyle, having posted just 7 branded content pieces in the past year.   How Do I Navigate My Way to Pet Social Media Stardom? To learn more about what it takes to run a successful pet social media account, we chatted with Raé MB, the owner of @mochi.bostiegirl, who has built a community of over 6K followers on Instagram. Raé shared her expert insights on building a community for your dog, collaborating with brands, and some of the challenges she's faced along her pet influencing journey.   Best Ways to Build Followers and Create an Online Community   “Being authentic, creating shareable content, engaging with similar breeds as a start, and then branching into different breeds and leaving meaningful comments. This is very time-consuming though - but it’s important to build an actual community.  “Find your niche! For example, we are a dog-friendly travel and lifestyle account – so we share tips on travel, dog-friendly places and dog fashion. We also collaborate with bigger dog-friendly travel accounts which also helps us reach and find like-minded pet parents who want to look for places they can take their dog to - for holidays, days out and just to eat!   “It’s also important to ‘show up’ on socials - people LOVE knowing your day-to-day whether that’s in the form of captions or on stories. This is a great way to connect with your audience by sharing what might seem quite mundane but is very relatable.”  How to Know When You’re Ready to Work with Brands  “Because Mochi was still a puppy (1 year old) when we started, we used social media to find out info that helped her development like training tips and advice on feeding.   “We also started following brands and found a plethora of businesses that specialise in creating wonderful harnesses and even personalised dog leads and fashion borg jumpers and functional but stylish fleeces! Once I started to buy from them, and post Mochi wearing their items, brands started to engage with us and look for ambassadors to promote their products in exchange for personal discount and gifting sometimes.  “I find, as there’s so many dog accessory brands, food brands and fashion brands, the best thing to do is showcase your skills in photography and reels, showcasing how you’d market their product. Some brands aren’t too particular about follower count and factor in engagement metrics rather than vanity metrics. On dog Instagram, brands often have ambassador searches, and entering these would be beneficial to start working with brands.   However, it’s important to note that you should pick brands you authentically love and want to be associated with!”  Positives and Challenges    “Challenges… it can be very toxic and just like any influencer in any niche - people can be competitive and very unkind.  “But the positives are meeting fabulous likeminded people - whether it’s pet parents who love to travel with their pets, love fashion or trick training.   “It does feel like you have a support system too, if for example, you’re struggling with a poorly pet or a reactive, anxious dog. I’ve found lots of dog mums who have introduced me to wonderful dog trainers and given me tips on how to train a behaviour with my dog.   “I have made a small but lovely group of forever friends from dog social media!”    Expert Tips on Getting Your Profile Started, From the Experts  Alongside expert dog influencer insight, our team of pet experts have also provided some essential advice on how to get started with your pet’s social media account; from crafting your profile, to keeping audiences engaged: 1. Finding Your Perfect Co-Star “It all starts with the right pet! Choose a companion you adore and can provide a loving home for.  “Research local regulations and consider breeds that thrive in your climate and living situation. Remember, a happy and healthy pet is the foundation for a successful online presence.”  2. Crafting Your Profile “First impressions are key, so be sure to craft a bio that clearly explains your content and shows off your pet's unique personality.  “Decide if you'll create a dedicated pet profile or a joint account. Different platforms cater to different audiences, so choose the one that best suits your content and target demographic (e.g. posting puppy playdates on Instagram versus informative training tips on YouTube).”  3. Content is Key “High-quality photos and videos are a must – capturing your pet's adventures, funny antics, and heartwarming moments.  “Be sure to post consistently and interact with your followers in the comments to build your community. Additionally, it’s a good idea to utilise features like live streaming for real-time engagement and write eye-catching captions with relevant hashtags to improve your chances of being discovered.”  4. Expanding Your Pawprint “Growing your audience requires consistent effort, which can be accelerated by connecting with other pet influencers to tap into their followers.   “And don't be shy about reaching out directly to brands you love! Collaboration is key - explore partnerships with other pet influencers for broader exposure.”  5. Remember: This is a Marathon, not a Sprint!  “The key to growing your pet’s online community is staying active and consistent with your posting schedule.   “Pay close attention to your analytics to understand what resonates with your audience, ensuring to refine your strategy accordingly.  “And of course, keep exploring new content formats and collaborations to keep your followers engaged and expand your influence in the exciting world of pet social media.”    Conclusion Our exploration of the pet influencer world has revealed the furry stars that are not only melting hearts, but also generating impressive incomes through their social media prowess. From the UK to the USA, these top canine influencers demonstrate that cuteness truly can lead to substantial rewards! And whether you're just starting your pet's social media journey or refining your current approach, we hope that our expert tips on building a successful pet profile and collaborating with brands provide valuable insights. If you’re looking to glam your dog up for the ‘gram, why not check out our range of stylish dog coats, where there’s something to fit every pup’s aesthetic.    Sources and Methodology Top Dog Influencers: https://thesocialshepherd.com/blog/top-pet-influencers-uk https://www.theguardian.com/media/2023/jan/20/meet-hugo-and-huxley-the-pet-influencers-makingt-100k-a-year https://www.companionlife.co.uk/new-data-reveals-the-highest-earning-dog-fluencers-in-2023-with-instagram-taking-top-spot-over-tiktok/ https://influencers.feedspot.com/dog_instagram_influencers/ https://www.dogingtonpost.com/10-richest-dogs-on-instagr https://hypeauditor.com/instagram/harlowandsage/ https://finance.yahoo.com/news/millionaire-pets-highest-earning-pets-200027940.htmlhttps://ifs.org.uk/tools_and_resources/where_do_you_fit_in#tool-results-section Estimated price per post calculations: https://influencermatchmaker.co.uk/how-much-does-an-influencer-cost https://www.shopify.com/uk/blog/influencer-pricing  

By Megan Willis

Read more

Are you obsessed with endlessly scrolling through adorable puppy videos on TikTok and Instagram? So are we!

In our most recent study, we took a deep dive into the world of pet influencers, estimating which furry stars are raking in the most money and how you can get in on the action.

When identifying four-legged social media sensations, we conducted extensive research to identify the most popular pet accounts across Instagram and TikTok. We estimated their potential earnings per post and compiled a list of the wealthiest pet influencers.

But we didn’t stop there – by analysing top pet profiles and speaking to Raé MB, owner of pet social media star, Mochi (@mochi.bostiegirl), we have provided some expert insight into what makes a profitable pet account, how to maximise your earnings, and the benefits of maintaining a social media presence for your pet.

The Highest Earning Dog Influencers in the UK and USA

In the pet influencer space, some dogs are truly living the dream, earning impressive incomes from their social media stardom.

From the UK to the USA, these top canine influencers are fetching the big bucks and winning hearts across the globe.

By analysing their follower counts, estimating earnings per post and tallying up their branded content in the past 12 months, we've uncovered the highest-earning dog influencers and reveal just how successful their careers can be.

The UK's leading pets, making waves on social media:

1. @BlueStaffyBoulder – £339k (Instagram)

The research revealed the UK’s top dog influencers is @BlueStaffyBoulder. With around 205k followers on Instagram, it turns out this pet star could be earning over £339,000 yearly! We estimated that Boulder and Harley could be earning around 3k per post from with their 113 branded uploads in the past year. That said, this blue Staffy has made it into the top 1% of highest earners in the country, according to Institute of Fiscal Studies.    

2. @GSDBear – £90k (Instagram)

Coming in second is the fabulous German Shepherd dog model, @GSDBear, who could be earning up to £90k a year. This talented furball featured 18 branded posts this year and makes an estimated £5k per post – light work!

3. @My_Blue_Wolf – £10.5k (Instagram)

Third place goes to Ocean, the dazzling Blue Wolf Dog taking Instagram by storm. With 456k followers on Instagram and estimated earnings of £5k per post, this canine sensation could be pocketing around £10.5k a year.

4. @DigitDax – £22.5k (Instagram)

Following suit, Miniature Dachshund duo Digit and Pippa could be taking home £22,500 per year from their Instagram presence. With 9 branded posts in the past 12 months, the pair are making an estimated £2.5k per post.

5. @Lecorgi – £10.5k (Instagram)

Coming in fifth on our list of highest-earning UK dog influencers is Marcel Le Corgi, a London-based volunteer therapy dog. Marcel certainly lives the high life, traveling the world, sampling new foods, and earning an estimated £10,500 annually from his popular Instagram account. With 140k followers, Marcel could be making around £1,500 per post, having shared only 7 branded posts in the past year.

Across the pond, the pups making the most income in the US are:

1. @WhatAboutBunny – £630k (Tiktok)

Our research uncovered that the top-earning US pet influencer is @WhatAboutBunny, a renowned Sheepadoodle boasting an impressive 8.6M followers on TikTok. Bunny's potential earnings are staggering, estimated at £630,000 annually. Despite this substantial income, Bunny only mentioned brands in 21 posts over the past year suggesting that this star makes around £30,000 per post – truly a paw-sitively great career path!

2. @AGuyAndAGolden – £500k (Tiktok)

In second place, earning an estimated half a million pounds a year (£500,000), is @AGuyAndAGolden. With 7.5M followers on his Tiktok account, this gorgeous Golden Retriever only needed to post 20 times to earn his keep, taking home an estimated £30,000 per post. 

3. @Loki – £172k (Instagram)

Third place goes to the lovely @Loki, who fetched an estimated £172,000 from his 36 branded posts in the past year. It appears Loki’s 1.9M followers are a loyal fan base, as this famous Wolf Dog boasts a high engagement rate of around 205%.

4. @DougThePug – £140k (TikTok)

Doug the Pug came in fourth, raking in an impressive estimated yearly salary of £140,000. Despite posting just 7 times in the past 12 months, this cheeky pup could earn around £20,000 per post. Doug is one wealthy “good boy” who barely has to lift a paw – talk about living the high life with minimal effort!

5. @LadyAndTheBlues – £70k (TikTok)

Wrapping up our top five highest-earning US pooches is Lady, a Golden Retriever social media sensation. Our research suggests this clever canine could be pocketing around £70,000 annually, with each post potentially earning her £10,000. Like Doug the Pug, Lady enjoys a pretty laid-back lifestyle, having posted just 7 branded content pieces in the past year.

 

How Do I Navigate My Way to Pet Social Media Stardom?

To learn more about what it takes to run a successful pet social media account, we chatted with Raé MB, the owner of @mochi.bostiegirl, who has built a community of over 6K followers on Instagram.

Raé shared her expert insights on building a community for your dog, collaborating with brands, and some of the challenges she's faced along her pet influencing journey.  

Best Ways to Build Followers and Create an Online Community  

“Being authentic, creating shareable content, engaging with similar breeds as a start, and then branching into different breeds and leaving meaningful comments. This is very time-consuming though - but it’s important to build an actual community. 

“Find your niche! For example, we are a dog-friendly travel and lifestyle account – so we share tips on travel, dog-friendly places and dog fashion. We also collaborate with bigger dog-friendly travel accounts which also helps us reach and find like-minded pet parents who want to look for places they can take their dog to - for holidays, days out and just to eat!  

“It’s also important to ‘show up’ on socials - people LOVE knowing your day-to-day whether that’s in the form of captions or on stories. This is a great way to connect with your audience by sharing what might seem quite mundane but is very relatable.” 

How to Know When You’re Ready to Work with Brands 

“Because Mochi was still a puppy (1 year old) when we started, we used social media to find out info that helped her development like training tips and advice on feeding.  

“We also started following brands and found a plethora of businesses that specialise in creating wonderful harnesses and even personalised dog leads and fashion borg jumpers and functional but stylish fleeces! Once I started to buy from them, and post Mochi wearing their items, brands started to engage with us and look for ambassadors to promote their products in exchange for personal discount and gifting sometimes. 

“I find, as there’s so many dog accessory brands, food brands and fashion brands, the best thing to do is showcase your skills in photography and reels, showcasing how you’d market their product. Some brands aren’t too particular about follower count and factor in engagement metrics rather than vanity metrics. On dog Instagram, brands often have ambassador searches, and entering these would be beneficial to start working with brands.  

However, it’s important to note that you should pick brands you authentically love and want to be associated with!” 

Positives and Challenges   

“Challenges… it can be very toxic and just like any influencer in any niche - people can be competitive and very unkind. 

“But the positives are meeting fabulous likeminded people - whether it’s pet parents who love to travel with their pets, love fashion or trick training.  

“It does feel like you have a support system too, if for example, you’re struggling with a poorly pet or a reactive, anxious dog. I’ve found lots of dog mums who have introduced me to wonderful dog trainers and given me tips on how to train a behaviour with my dog.  

“I have made a small but lovely group of forever friends from dog social media!” 

 

Expert Tips on Getting Your Profile Started, From the Experts 

Alongside expert dog influencer insight, our team of pet experts have also provided some essential advice on how to get started with your pet’s social media account; from crafting your profile, to keeping audiences engaged:

1. Finding Your Perfect Co-Star

“It all starts with the right pet! Choose a companion you adore and can provide a loving home for. 

“Research local regulations and consider breeds that thrive in your climate and living situation. Remember, a happy and healthy pet is the foundation for a successful online presence.” 

2. Crafting Your Profile

“First impressions are key, so be sure to craft a bio that clearly explains your content and shows off your pet's unique personality. 

“Decide if you'll create a dedicated pet profile or a joint account. Different platforms cater to different audiences, so choose the one that best suits your content and target demographic (e.g. posting puppy playdates on Instagram versus informative training tips on YouTube).” 

3. Content is Key

“High-quality photos and videos are a must – capturing your pet's adventures, funny antics, and heartwarming moments. 

“Be sure to post consistently and interact with your followers in the comments to build your community. Additionally, it’s a good idea to utilise features like live streaming for real-time engagement and write eye-catching captions with relevant hashtags to improve your chances of being discovered.” 

4. Expanding Your Pawprint

“Growing your audience requires consistent effort, which can be accelerated by connecting with other pet influencers to tap into their followers.  

“And don't be shy about reaching out directly to brands you love! Collaboration is key - explore partnerships with other pet influencers for broader exposure.” 

5. Remember: This is a Marathon, not a Sprint! 

“The key to growing your pet’s online community is staying active and consistent with your posting schedule.  

“Pay close attention to your analytics to understand what resonates with your audience, ensuring to refine your strategy accordingly. 

“And of course, keep exploring new content formats and collaborations to keep your followers engaged and expand your influence in the exciting world of pet social media.”   

Conclusion

Our exploration of the pet influencer world has revealed the furry stars that are not only melting hearts, but also generating impressive incomes through their social media prowess. From the UK to the USA, these top canine influencers demonstrate that cuteness truly can lead to substantial rewards!

And whether you're just starting your pet's social media journey or refining your current approach, we hope that our expert tips on building a successful pet profile and collaborating with brands provide valuable insights.

If you’re looking to glam your dog up for the ‘gram, why not check out our range of stylish dog coats, where there’s something to fit every pup’s aesthetic. 

 

Sources and Methodology

Top Dog Influencers:

https://thesocialshepherd.com/blog/top-pet-influencers-uk
https://www.theguardian.com/media/2023/jan/20/meet-hugo-and-huxley-the-pet-influencers-makingt-100k-a-year
https://www.companionlife.co.uk/new-data-reveals-the-highest-earning-dog-fluencers-in-2023-with-instagram-taking-top-spot-over-tiktok/
https://influencers.feedspot.com/dog_instagram_influencers/
https://www.dogingtonpost.com/10-richest-dogs-on-instagr
https://hypeauditor.com/instagram/harlowandsage/
https://finance.yahoo.com/news/millionaire-pets-highest-earning-pets-200027940.html
https://ifs.org.uk/tools_and_resources/where_do_you_fit_in#tool-results-section

Estimated price per post calculations:

https://influencermatchmaker.co.uk/how-much-does-an-influencer-cost
https://www.shopify.com/uk/blog/influencer-pricing

 

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Dog bowls on stands elevate the food to a comfortable height, reducing the strain on your dog's neck, hips, shoulders, and joints. Better Posture Eating from an elevated bowl can help promote better posture, especially in large breed dogs. This can prevent long-term musculoskeletal issues and promote overall well-being. Cleanliness and Hygiene Raised dog bowls can help keep the feeding area cleaner. They prevent food and water from spilling onto the floor, reducing the chance of bacterial growth and keeping the feeding area hygienic. Types of Dog Bowls Here at Lords & Labradors, we offer various types of dog bowls, each with its unique features and benefits. Here’s a closer look at some popular options: Standard Dog Bowls These are the most common type of dog bowls, typically made from stainless steel, plastic, or ceramic. They are simple, affordable, and come in various sizes. However, they may not offer the ergonomic benefits of elevated bowls. Dog Bowls on Stand As we've looked into, elevated bowls come with a stand that raises the bowls to a more comfortable height for your dog. They are ideal for larger breeds, senior dogs, and dogs with certain health conditions. Slow Feeder Bowls Designed to slow down fast eaters, these bowls have ridges or obstacles that make it more challenging for dogs to gulp down their food. This can prevent choking, bloating, and other digestive issues. Automatic Feeders Automatic feeders are perfect for busy pet owners. They dispense a pre-measured amount of food at scheduled times, ensuring your dog gets fed even when you’re not home. Travel Bowls Portable and often collapsible, travel bowls are convenient for on-the-go feeding. They are typically made from flexible materials like silicone or fabric. Choosing the Right Dog Bowl on a Stand When selecting an elevated dog bowl, there are several factors to consider to ensure it meets your dog's needs: Height of the Stand The height of the stand should be appropriate for your dog’s size. The bowl should be at the level of your dog's chest to allow for comfortable eating without straining their neck. Material Choose a bowl made from durable, non-toxic materials. Stainless steel is a popular choice due to its durability, ease of cleaning, and resistance to bacterial growth. Ceramic bowls are also good but can be heavier and prone to breaking. Avoid plastic bowls as they can harbor bacteria and may cause allergic reactions in some dogs. Stability The stand should be stable and sturdy enough to prevent tipping, especially if your dog is a vigorous eater. Look for stands with non-slip feet, or wall mounted to keep them securely in place. Ease of Cleaning Opt for bowls that are easy to remove and easy to wash. This will make cleaning and maintaining hygiene much easier. Capacity Ensure the bowls have enough capacity to hold your dog’s meals comfortably. This is especially important for larger breeds that require more food. Additional Tips for Feeding Your Dog Regular Cleaning: Clean your dog’s bowls regularly to prevent the buildup of bacteria and ensure a healthy feeding environment. Proper Placement: Place the bowl in a quiet area to allow your dog to eat without distractions or stress. Monitor Eating Habits: Keep an eye on your dog’s eating habits. If you notice any changes, such as eating too fast or showing signs of discomfort, consider adjusting your feeding setup or consulting your veterinarian. Choosing the right dog feeding bowl is so important for your pet's health and comfort. Dog bowls on stands offer numerous benefits, including improved digestion, reduced strain on joints, better posture, and enhanced cleanliness. By considering your dog's specific needs and preferences, you can select the perfect bowl to ensure they enjoy every meal comfortably and safely. At Lords & Labradors, we offer a wide range of high-quality dog bowls and feeding accessories designed to meet the unique needs of every dog. Explore our collection today and find the perfect feeding solution for your furry friend.  

    By Laura Rudd

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  • What's the best? Soft or Firm dog bed
    10.07.24 July 10, 2024 Owning a Dog

    What's the best? Soft or Firm dog bed

    Choosing the right bed for your dog can be so overwhelming when there is so many beds available to choose from. Our dogs do have a preference much like us humans. It can be challenging to decide whether a soft dog bed or a firm one is the best choice for your furry friend. Our guide will delve into the benefits and considerations of both types of beds, helping you make an informed decision, for you and your pet.  Understanding Your Dog's Needs Before diving into the specifics of soft and firm dog beds, it's important to understand your dog's unique needs. Factors such as age, breed, size, health, and sleeping habits play a significant role in determining the best type of bed for them. Key Considerations Age and Health : Older dogs or those with joint issues may require more support to alleviate pressure points and promote better sleep. Breed and Size : Larger breeds may benefit from firmer support, while smaller breeds might prefer the cosiness of a soft bed. Sleeping Habits : Observe your dog’s sleeping position and habits. Do they curl up in a ball, sprawl out, or like to burrow? The Benefits of a Soft Dog Bed Soft dog beds are designed to provide a plush, cushioned sleeping surface that many dogs find incredibly comfortable. Here are some benefits of opting for a soft dog bed: Comfort and Cosiness Soft dog beds offer a high level of comfort, making them ideal for dogs that enjoy snuggling and burrowing. The plush material can provide a sense of security and warmth, particularly beneficial for smaller breeds and puppies. Flexibility Some dog beds often come with flexible stuffing, such as memory foam, allowing the bed to contour to your dog's body. This can be particularly comforting for dogs that prefer to nestle into their bed. Variety of Styles Soft dog beds are available in various styles, especially our Lords & Labradors donut beds. Dog beds designed with raised, plush edges, providing a cosy, enclosed space, can help anxious dogs feel secure. The Benefits of a Firm Dog Bed Firm dog beds, on the other hand, provide more structured support. These beds are often recommended for dogs with specific health needs. Here are the advantages of choosing a firm dog bed: Support Firm dog beds are ideal for dogs with arthritis, hip dysplasia, or other joint issues. The firmer surface helps distribute weight evenly, reducing pressure on joints and providing much-needed support.  Durability Firm beds are often more durable and maintain their shape over time. This makes them a good investment for larger or more active dogs that might wear down a softer bed more quickly. Easy to Clean Many of our firmer dog beds come with removable, washable covers, making them easier to clean and maintain. This is particularly important for dogs that spend a lot of time outdoors and might bring dirt into their bed. Comparing Soft and Firm Dog Beds When deciding between a soft and firm dog bed, consider the following aspects to determine which one best suits your dog's needs. Comfort Level Soft Dog Beds: Best for dogs that love to curl up and snuggle. They provide a plush, cosy surface that can mimic the feeling of cuddling with their owner/littermates. Firm Dog Beds: Best for dogs that need extra support. They provide a stable, even surface that can help alleviate pain and discomfort associated with joint issues. Durability and Maintenance Soft Dog Beds: Generally, less durable than firm beds. The soft filling can flatten over time, especially with heavy use. However, they are often machine washable. Firm Dog Beds: Typically, more durable and maintain their shape longer. They often come with removable covers that are easy to clean. Health Considerations Soft Dog Beds: Suitable for young, healthy dogs without any joint issues. They offer a comfortable and inviting space for dogs that don't require additional support. Firm Dog Beds: Ideal for older dogs or those with health issues. They provide the necessary support to keep your dog comfortable and alleviate pain. Dog Nest Beds Dog nest style beds, such as our Lords & Labradors Donut beds and our Lords & Labradors High Wall beds, combine elements of both soft and firm beds. They feature a soft, cushioned interior with raised edges, providing a sense of security and support. This type of bed is particularly popular among dogs that enjoy curling up and feeling enclosed. Here are some benefits of the dog nest bed: Security and Comfort The raised edges create a cosy, enclosed space that can help reduce anxiety and promote a sense of security. Versatility Our Lords & Labradors dog beds come in various sizes and styles, making them suitable for different breeds and preferences. Supportive Edges While the interior is soft, the raised edges can provide additional support for your dog's head and neck, combining the benefits of both soft and firm beds. Choosing between a soft or firm dog bed ultimately depends on your dog's individual needs and preferences. Soft dog beds are ideal for dogs that love to snuggle and feel warm and cosy, while firm dog beds provide the necessary support for dogs with joint issues or those that need more structured support.  At Lords & Labradors, we offer a wide range of high-quality dog beds designed to meet the unique needs of every dog. Whether you’re looking for a soft dog bed, a firm bed, or something 'in-between', we have the perfect solution to ensure your furry friend enjoys restful and rejuvenating sleep.

    By Laura Rudd

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  • How Much Sleep Should My Dog Get?
    08.07.24 July 08, 2024 Owning a Dog

    How Much Sleep Should My Dog Get?

    As pet owners, understanding the sleep requirements of our canine companions can help us provide the best care possible. And ensuring our dogs get the right amount of sleep is so important for their overall health and general wellbeing. Here at Lords & Labradors, we've looked into the sleep needs of dogs at different life stages, from puppies to senior dogs, answering common questions such as how much sleep do dogs actually require?, and how long do dogs (and should dogs) sleep at night? Understanding Dog Sleep Patterns Dogs, much like us humans, have varying sleep needs based on their age, activity level, and overall health. However, unlike humans, dogs' sleep patterns include several shorter cycles rather than one long stretch of sleep. How Much Sleep Do Dogs Require? On average, our dogs need between 12 to 14 hours of sleep per day. This amount can fluctuate based on several factors: Age: Puppies and senior dogs tend to sleep more than adult dogs. Breed: Larger breeds often need more sleep than smaller breeds. Activity Level: Highly active dogs may require more rest to recover from their physical exertions. How Long Do Dogs Sleep at Night? Most dogs tend to sleep around 8 to 10 hours at night, with additional naps during the day to meet their total sleep requirements. Unlike humans, dogs have a polyphasic sleep pattern, meaning they sleep multiple times throughout a 24-hour period. This pattern allows them to stay alert and respond to their environment more quickly. Sleep Requirements by Age How Long Should Puppies Sleep? Puppies are in a critical growth phase, which requires a significant amount of rest. On average, puppies need 18 to 20 hours of sleep per day. This extensive sleep helps support their rapid physical development and learning processes. Ensuring a quiet and comfortable sleeping environment is essential to support healthy growth and development in puppies. How Many Hours Sleep Does an Adult Dog Need? Adult dogs typically require 12 to 14 hours of sleep per day. This includes night-time sleep and several day-time naps. Active breeds or working dogs may need slightly less sleep, around 10 to 12 hours, due to their higher energy levels and physical activity. However, it's crucial to monitor your dog's behaviour and adjust their rest time based on their individual needs. Senior Dogs Senior dogs, much like puppies, often need more sleep than adult dogs. They may require 14 to 18 hours of sleep per day. Aging dogs experience changes in their metabolism and activity levels, making additional rest necessary for maintaining their health and wellbeing. Factors Influencing Dog Sleep Health and Medical Conditions Dogs with certain health conditions may require more sleep. Conditions such as arthritis, diabetes, and hypothyroidism can increase fatigue and the need for rest. Regular veterinary check-ups can help identify and manage these conditions, ensuring your dog gets the appropriate amount of sleep. Diet and Nutrition A balanced diet is essential for maintaining your dog's energy levels and overall health. Poor nutrition can lead to lethargy and increased sleep requirements. Consult with your veterinarian to ensure your dog's diet is meeting their specific needs. Environment Creating a comfortable sleeping environment is vital for ensuring quality sleep. Choose a quiet, cosy space with a comfortable bed suited to your dog’s size and needs. Consider orthopaedic beds for senior dogs or dogs with joint issues to enhance their comfort. Exercise and Activity Regular exercise is crucial for maintaining your dog’s physical and mental health. Adequate physical activity helps regulate sleep patterns and prevents behavioural issues caused by excess energy. However, be mindful of not overexerting your dog, especially in extreme weather conditions. If you're unsure of when you're able to walk your dog in hot weather, you can read our helpful guide here. Signs of Sleep Problems in Dogs Monitoring your dog’s sleep habits can help identify potential health issues. Look out for signs such as: Excessive Sleeping: While dogs sleep a lot, an increase in sleep duration beyond normal could indicate health problems. Restlessness: Difficulty settling down or frequent waking during the night may signal discomfort or anxiety. Changes in Sleep Patterns: Sudden changes in your dog’s sleep routine can be a sign of underlying health issues. If you notice any of these signs, consult your vet to rule out medical conditions and receive appropriate advice. Tips for Improving Your Dog's Sleep Establish a Routine Dogs thrive on routine. Establish regular times for feeding, exercise, and sleep to help regulate your dog’s sleep patterns. Create a Comfortable Sleep Environment Provide a designated sleeping area that is quiet, comfortable, and free from disturbances. Invest in a high quality bed that supports your dog’s joints and overall comfort. Ensure Adequate Exercise Regular physical activity is essential for tiring your dog out and promoting restful sleep. Adapt their exercise routine to your dog’s age, breed, and health condition. Monitor Diet and Nutrition Feed your dog a balanced diet to support every aspect of their health and energy levels. Avoid feeding them large meals right before bedtime to prevent discomfort. Understanding how much sleep dogs require and tailoring their environment and routine to meet these needs is crucial for their health and well-being. By paying attention to their specific needs at different life stages and creating a comfortable sleep environment, you can ensure your dog enjoys restful and rejuvenating sleep. At Lords & Labradors, we offer a range of high-quality beds and sleep accessories designed to cater to the unique needs of dogs at every stage of life. Give your furry friend the gift of good sleep and watch them thrive.

    By Laura Rudd

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